Client Name
eRiN
Overview
eRiN, developed by TotalMed, is a mobile app that allows nurses to identify and source job openings that fit their specific needs.
Role
As the lead Account Executive, I worked on the eRiN app unveiling in September 2021 at TravCon, an annual conference in Las Vegas for travel nurses. For the event, I spearheaded all account services and project management efforts and worked on sourcing five brand ambassadors, collaborated with MonogramGroup’s partner agency to develop a geofenced digital campaign during and after the event, assisted with MonogramGroup’s video partner to create two engaging video ads, secured a mobile billboard truck that circled the Strip to generate brand awareness, and procured promotional swag assets. These diverse initiatives yielded resounding results, as 1,000 (out of 1,500) attendees downloaded the app.
Work done through MonogramGroup.
