Client Name
eRiN
Overview
eRiN, developed by TotalMed, is an innovative mobile app designed to help travel nurses effortlessly discover and source job openings tailored to their specific needs.
Role
As the lead Account Executive during my tenure at MonogramGroup, I directed the comprehensive event marketing launch and app unveil for eRiN at TravCon 2021, an annual Las Vegas conference for travel nurses. I spearheaded all account services and project management efforts, orchestrating a high-impact multi-channel campaign by sourcing and managing five brand ambassadors, partnering with a digital agency to execute a geofenced mobile campaign, collaborating with videographers to produce two dynamic video ads, securing a high-visibility mobile billboard, and procuring event promotional collateral.
Work done through MonogramGroup.
Results
Instant Adoption
Achieved exceptional download conversion rate, with 67% of conference attendees downloading the app during the event.
Targeted OOH Reach
The mobile billboard generated nearly 1.4 million hyper-targeted impressions over two days while circling the event venue on the Las Vegas Strip.
Stellar Review & Referral
The client posted a glowing review on Clutch and actively served as a referral source for prospective new business.
