Client Name
GreensLedge
Overview
Headquartered in New York City, GreensLedge is an investment banking and advisory firm that provides tailored guidance and solutions to a global client base.
Role
As the lead Account Executive, I managed the GreensLedge engagement throughout my tenure at MonogramGroup, beginning with the initial April 2020 rebrand. I spearheaded all account services and end-to-end project management while collaborating across research, brand strategy, photography, videography, copywriting, website development, and market launch phases. Following the June 2021 brand unveil, GreensLedge re-engaged the agency for extended brand stewardship, where I directed ongoing website updates, landing page development, and LinkedIn content strategy.
Work done through MonogramGroup.
Results
5+ Years of Brand Equity
The new brand identity has thrived for half a decade across web, social media, and marketing collateral.
Post-Launch Partnership
Led several months of ongoing website and marketing collateral optimizations following the initial launch.
5-Star Service
The client actively served as a referral source, driving new business development opportunities.
