Client Name
GreensLedge
Overview
Headquartered in New York City, GreensLedge is a investment banking and advisory firm that provides tailored guidance and solutions to a global client base. Work done through MonogramGroup.
Role
As the lead Account Executive, the branding engagement with GreensLedge began in April 2020. Throughout the project, I spearheaded all account services and project management efforts and assisted in the research, brand building, photography, videography, copywriting, website development, and brand launch phases. After the new brand announcement in June 2021, GreensLedge re-engaged MonogramGroup in July 2022 for short-term brand stewardship services that included website content updates, the creation of a robust website landing page, and LinkedIn content creation and strategy.